![[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata](https://s3.castbox.fm/64/00/1f/fe26bccb0785cfa2cb44088a22cb150900_scaled_v1_400.jpg "[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata")
[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata
Description
📫 Subscribe to the Outbound Kitchen newsletter
---
Ask: Submit your questions here (anonymous)
---
3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:
- What to include in your prospecting videos
- What to say in your video
- When to send a video
----
Here's one example of a video that Kayla uses, and you can start using now.
----
Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.
Kayla Cytron-Thaler is a Partner Development Manager at Drata.
Kayla's notable achievements on her journey include:
- Sending more than 5,000 prospecting videos
- Now sends around 200 per month at Drata
Connect with Kayla on LinkedIn:
https://www.linkedin.com/in/kayla-/
---
📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
---
Chapters
(00:00 ) Introduction and Background
(00:58 ) Starting with Video Prospecting
(01:53 ) Progression to Personalized Videos
(03:20 ) Using LinkedIn for Video Prospecting
(04:19 ) LinkedIn vs. Email for Video Prospecting
(05:45 ) Why Video Works
(06:42 ) Creating Authentic and Personalized Videos
(07:31 ) The Challenges of AI-Generated Videos
(08:31 ) Using Video for Job Search
(09:30 ) Routine and Process for Recording Videos
(10:49 ) Researching and Personalizing Videos
(11:44 ) Calling Out Frustrations and Pain Points
(13:10 ) Sending Videos to Connects on LinkedIn
(16:05 ) Choosing Who to Send Videos To
(17:26 ) Sequencing Videos and Nurturing Prospects
(18:24 ) Using GIFs in Video Prospecting
(19:52 ) Balancing Video Prospecting with Other Outreach Channels
(22:12 ) Framework for Recording Videos
(24:09 ) Personalized Videos vs. Group Videos
(25:00 ) Using GIFs on LinkedIn
(27:18 ) Scaling Video Prospecting
(28:46 ) Realistic Expectations and Avoiding Perfectionism
(30:05 ) Common Mistakes in Video Prospecting
(31:03 ) Keeping Videos Short and Focused on the Prospect
Get full access to Outbound Kitchen at
![[GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium](https://s3.castbox.fm/ac/f2/56/3d28822576d7ad56379f7a7f9ad73df031_scaled_v1_400.jpg "[GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium")
![[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales](https://s3.castbox.fm/58/49/c1/f83a486dbec5069e842eb2e61c9f9462cb_scaled_v1_400.jpg "[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales")
![[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)](https://s3.castbox.fm/77/9c/c1/bb02969e687d7a98d169e385e5b0c03c06_scaled_v1_400.jpg "[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)")
![[GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io](https://s3.castbox.fm/20/1f/8c/16ea2099f8287cc3d0d62c15ca412ad103_scaled_v1_400.jpg "[GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io")
![[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue](https://s3.castbox.fm/44/cf/e4/421743adad8b677c7a0ed8d42a458908a3_scaled_v1_400.jpg "[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue")
![[GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst](https://s3.castbox.fm/89/2a/3f/86c6a80d955ab97c2ed86f6246e74b50e9_scaled_v1_400.jpg "[GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst")
![[GREATEST HITS] 60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Former SDR Manager at Culture Amp](https://s3.castbox.fm/f8/14/03/5c49cfd907f2efda56845a0281e8e2d0e1_scaled_v1_400.jpg "[GREATEST HITS] 60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Former SDR Manager at Culture Amp")
United States
